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Corporate Tracker Business Intelligence Database Announces Integration Capability with Salesforce.com

Leading business information resource now supports direct upload of its intelligence into Salesforce.com CRM client accounts.

NORWOOD, MA – March 25, 2009 – Corporate Tracker™, a division of Infinata, Inc. and Pearson PLC (NYSE: PSO), has announced the ability to upload its business intelligence, including hundreds of thousands of corporate profiles and millions of key contacts, directly into Salesforce.com® CRM client accounts.

For years, people have relied on Corporate Tracker as their source for professional intelligence and sales prospects. Now these benefits can be realized faster with direct web access through leading CRM service provider, Salesforce.com.

"Because Corporate Tracker is actively updated everyday, when users connect our data source to their Salesforce.com account they will enjoy the most up-to-date information available on companies as well as key executives,” said Brian Smith, Marketing Manager, Infinata.

The direct Corporate Tracker-Salesforce.com integration has a point-and-click based installation and serves as a big time-saver by enabling Salesforce.com users the ability to download data into their CRM in seconds. It eliminates the need for time consuming mapping of fields and uploading of data from an intermediary source.

“All critical Corporate Tracker data is now available in Salesforce.com including powerful details on mid-level managers such as I/T directors, network administrators, controllers and marketing managers,” continued Smith. “The data that we track is exactly the information that sales and marketing teams need to identify and win new business – now we provide it all in the most widely used CRM system in the market.”

Corporate Tracker Availability
For an online demonstration or to purchase Corporate Tracker, please visit: http://www.corporatetracker.com

About Corporate Tracker
Corporate Tracker is the leading information resource for sales and marketing professionals in the technology industry. It provides intelligence on 185,000+ companies and over 1,000,000 decision makers. For product and sales information, write to or visit http://www.corporatetracker.com.
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